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Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings.Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information.Translated into Chinese!




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This new text offers comprehensive coverage of all the major topics in the field of forensics with accuracy, intensity, and clarity. Students will rejoice in the thoughtful pedagogy that leads them step by step through the most current and detailed forensic anthropology text to date!

Following the protocol developed for the field by Clyde Snow in his 1982 article in the Annual Review of Anthropology, this cutting-edge text includes coverage of all areas in the field including sections on "time since death" and "the effects of trauma on the skeleton." Extensive illustrations and photos ensure that the text is accessible for students. As one reviewer says, "There is no other source available that is so comprehensive in its coverage of the methods and issues in the current practice of forensic anthropology."




Download Introduction to Forensic Anthropology : A Textbook (9780205321810).pdf, available at WEB_TITLE for free.

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RNAi technology is used for large-scale screens that systematically shut down each gene in the cell, which can help identify the components necessary for a particular cellular process or an event such as cell division. Exploitation of the pathway is also a promising tool in biotechnology and medicine. Introducing new technology in the study of RNA interference in microorganisms, plants, and animals, this book reviews the selective and robust effect of RNAi on gene expression. This process is essential both in cell culture and in living organisms because synthetic dsRNA introduced into cells can induce suppression of specific genes of interest.




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Since 1945, Japan has successfully reinvented itself, rising from the ashes of defeat to become a peaceful and prosperous nation. It is seen as an inspiration for other developing nations and contributes significantly to global development. As the third largest economy in the world, with a reputation for technological innovation and cultural creativity, Japan is a country shaping the world we live in.

In this new edition of Japan in Transformation, Jeffrey Kingston explores the character of the nation as it has evolved since the end of the Second World War. The book:

- examines the US Occupation and explains the causes of the economic miracle and its demise
- evaluates the effect of the Lost Decade of the 1990s and the unravelling of the Japan, Inc system that prevailed in the twentieth century
- analyses such central and topical issues as the demographic crisis, regional relations, security concerns, political change and the role of women

Expanded and thoroughly revised to cover the period of 1945 to 2010, this second edition of Japan in Transformation provides a succinct and comprehensive study of the recent history of one of the most dynamic nations in the modern world.




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